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petak, 17. rujna 2010.

Uručena donacija s Fešte od rajčica



Humanitarni dio Fešte od rajčica koja se tradicionalno organizira u Umagu uvijek budi pozitivne emocije. Posjetitelji rado kupuju porcije jela pripremljenih s tjesteninom i Podravkinim proizvodima od rajčice, jer znaju da će uz uživanje u dobrom okusu pomoći plemenitu akciju.
Ove godine namjera organizatora Turističke zajednice grada i Grada Umaga bila je da uz podršku Podravke prikupe što veći iznos neophodan za liječenje petogodišnje djevojčice Nike Krešić. Na Fešti od rajčica, održanoj 25. kolovoza, prikupljeno je 21.061 kuna, a donaciju su maloj Niki zajednički uručili gradonačelnik Umaga Vili Bassanese, njegov zamjenik Mauro Jurman, direktorica TZ Sanda Bravar Radizlović i direktor prodaje Podravke u istarskoj regiji Ivan Kolić.
Podravka nastoji graditi što bolje odnose s lokalnom zajednicom u kojoj djeluje pa tako već nekoliko godina podupiremo Dan rajčice putem kojeg uspješno komuniciramo i s našim kooperantima i našim potrošačima. Posebno smo ponosni na humanitarni dio Fešte od rajčica i mogućnost da kao kompanija sa srcem pomognemo ugroženim pojedincima i skupinama. Sudbina male Nike kojoj je neophodan poseban aparat za liječenje, jako nas je dirnula i doista smo sretni što ćemo zajedno s gradom Umagom i Turističkom zajednicom pripomoći njegovoj nabavi. Odavno se svi zajedno nismo ovako dobro osjećali, rekao je Ivan Kolić.

Osim na novcu, roditelji male Nike zahvalili su i na moralnoj podršci koju su dobili u nastojanjima da olakšaju svakodnevicu svoje bolesne djevojčice.
J.L.

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Dietary habits of Croatian consumers

Podravka representatives from Croatia and marketing market categories are familiar with the research on dietary habits of Croatian consumers. In early September Podravkinoj cinema research agency GFK has presented her research are conducted on 1000 respondents aged over 15 years.
Consumers are under investigation are divided into four groups based on lifestyles. Most of the "traditionalists", followed by those with "fast-paced life" (constituting two thirds), followed by "disinterested" and finally "challenging" and it is interesting to analyze which of the groups that consumed categories of Podravka products in accordance with this bidding and direct promotional activities.
According to the survey, about 50 percent of people consume three meals a day, about 25 percent have only two meals a day, yet 15 percent have up to four meals, and about six percent have up to five meals a day.
Almost one fifth of respondents do not even breakfast, hot dinner every day consumes 28 percent (37% at weekends), a cold 35 percent of respondents.
About 40 percent of the family always ate meals together and another 38 percent usually eat together.

For the preparation of foods are frequently consumed sunflower oil (84%) and olive oil (51%) and fat of animal origin (41%), butter (31%) and margarine (26%).
White bread / rolls is one of the daily food for more than 50 percent, black and dark bread combinations are found in about 30 percent, and pumpernickel bread with only 19 percent.

Frequent and daily consumption of coffee (80%), milk (54%), plain yogurt (33%), cheese (30%).

As for weight, 50 percent is on par with normal weight, and only five percent is very thin. When determining the categories truly obese people, an equal share of both sexes (by about 15%). Desire to change their weight does not show half of those surveyed. Nearly 40 percent want to lose in the range of 1:00 to 10:00 pounds and about six percent would like to lose 10 or more pounds. Women often want to lose weight while men are more satisfied with their weight.



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srijeda, 15. rujna 2010.

Podravka promotional activities

Among the many activities organized by our company for its customers, let us mention those promotions and you introduce some of the planned during this and next month. Currently there are ongoing road show cooking duels Podravka and Electrolux. Randomly in some shopping malls are selected customers who can then try out the culinary skills and to win prizes Electrolux and Podravka. Such actions are planned in the period 10-14 hours on Saturday 18 September in the City Centre in Zagreb on Saturday 25th September in the Avenue Mall. Then the road show moves to a split in Superkonzum which will take place on Saturday 9th October of that in the Tower Centre in Rijeka, Saturday 23 October and end in Varazdin on Saturday 6 November at Interspar. By the end of this month, pending the action of Electrolux during which the purchase of a large refrigerator comes with 10 cardboard November. Other activities that will promote our products Podravka next Tuesday 21st September to Thursday 23rd September Products Croatian village, the fair at Ban Jelacic Square in Zagreb where he will be on Saturday 25th end of last year's September action Buy Croatian. Podravka will also be present from 12 to 14 on October Gostinski-turistična choir, culinary event in Kranjska Gora in Slovenia, then from 15 to 17 October at Fair Agro country Bizovački Spa and from 5 to 7 November at the Economic Fair Koprivnica-Križevci in Križevci.
V. I.




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utorak, 14. rujna 2010.

Rooster would have the freedom

As you said, Mijo Kovacic, who recently celebrated 75-anniversary of his life (born 5 August 1935).. With John Večenaj - Tišlarova, the last living painter who gained international fame in the naive art. He began to paint on glass, like most before him. The advice given to him by John Generalić. One day, when he heard of this great painter from the Upper Forest (near Molve) where he lived and where he still lives, otpješaćio is ten kilometers away Hlebine and met with Generalić. Today he says that this is not "God knows" how much help, but that he still had support for further work. Educated as a carpenter. However, in the first class had left the profession because it concluded that there should be a lot of work, and that little profit. He used his enormous talent for painting and drawing. He began to work intensively in time, and from his studio, that 'someone' well said, set off an avalanche of big and small picture, with a multitude of characters in a playful crowd of people in the phantasmagoric atmospheres molvarskog poor region live along the river to overflow and destroy all their hard work .

 When we visited him recently at his home in the Upper Forest, on the occasion stand "43 minutes with ...", greeted us was surrounded by many paintings dominated by a mystical forest landscapes, with many farmers who do something, or something expected. In his paintings can be seen and some unusual animals: turtles, frogs, snakes and strange birds .. All in all, a variety of topics, but it is very distinctive style Mijo Kovacic, whose works can be identified, not to read the author's name. Meeting with this classic of Croatian naive art will be held in Tuesday, the 21st September in 19 hours in Podravkinoj Cinema Hall (admission free). Organization Tribune''43 minutes with the Association ...'' veterans, invalids and war widows Podravka (UBIUDR) and the Croatian branch of Matica. For flowering Naive Art is very responsible and Podravka. Her leadership, headed by Paul Gaži was often a tool to promote naive art, not only moral but also financial support. Galleries in Hlebine, where the annex John Generalića, surely it would not be, without any help and by Podravka. In addition, Podravka has organized a series of cultural activities, and always called us as guests - said Kovacic.

 The Podravka commercial buildings for years and has been called. "Room rooster. Renovation of some parts of the building, this room is simply "removed", because most likely did not fit into a new, modern concept. Given that in this room, among other things, exposed the big picture Kovacic "rooster", we asked the authors to look at it today? It was an excellent idea, "said Mijo. People came in Podravka only because they wanted to see our pictures, our rooster. A picture on the topic of "rooster" there were exhibited the most famous painters from naive Podravine. I heard that the "rooster" today somewhere in a warehouse depot. I think they should be "let out" that people look at them. These paintings, all large format, occasionally be exposed in other areas. So, I appeal to the new Podravka's management to let the rooster - the "freedom". A little joking, but it was so. In Koprivnica traditionally held fair naive. Painters exhibit their works in the square. How is it like a classic Naive art, as you are?

- Listen, I have nothing against it. At this event, how I managed to see, mainly exhibit and sell their images Podravski amateurs. It's nice to deal with painting, which was to the hobby. Something earnings. However, we do not like what most of the images resemble one another, or that copy, or better said, crossing out what we have long narisali.

Anyone can master the technique, as anyone can overwrite someone else's novel. It's much harder to paint or write something of his. I would therefore recommend, especially youth, are already beginning to move some of its road, and not waste time painting in a way that makes most of the painter, said Mijo Kovacic. Kovacic for his work won numerous awards and prizes. He has exhibited in many countries around the world. For example, under the impression that the Japanese were much more interested in the Croatians than the naive painters. Has long been naive art in the background. A naive of us could be used for the propagation of Croatian art. I do not know why I have made to our academy painters and still so jealous? Some of us can think of. In any case I ended up at the Academy of Fine Arts today, I certainly would not be such an artist with such works. The school would be dragged me to another side - said Mijo, who remained always the same: a low-charged oddity wide brim hat, a man who spoke little, and that during his long artistic career, and made many valuable works, which have outgrown the phenomenon naive.
Panel announced in Podravka will be just another opportunity to better meet the work and the work of this great painter of the world.

Mladen Pavkovic



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I jednom kunom se može pomoći

U želji da Podravkaši pomognu u radu Humanitarne zaklade za djecu Hrvatske, čije je geslo "i jednom kunom se može pomoći", UBIUDR poziva zaposlenike da najmanje jednom kunom, koja će im biti ustegnuta od plaće svakog mjeseca (do opoziva) pomognu da što više djece primi neophodnu pomoć.
Početkom '90-ih godina rat je stvorio mnogo tužnih priča… Djeca bez roditelja i doma, krhka, bespomoćna – trebala su pomoć. Moralo se brzo reagirati, brinuti o djeci materijalno, a još važnije – biti im prijatelj: razumjeti njihovu bol i teškoće. Zbog njih je gospođa Ankica Tuđman osnovala Humanitarnu zakladu za djecu Hrvatske.
Uz pomoć donatora, posebno hrvatskih slikara, prihodom od prodaje u Galeriji Zaklade i drugih akcija prikupljao se novac. U 19 godina postojanja Zaklade neposrednu pomoć primilo je 64.820 djece, neka su pomoć primala godinama do punoljetnosti. Iznos isplaćene pomoći tijekom čitavog tog razdoblja iznosio je 170.261.240,000 kuna. Zahvaljujući njihovoj mjesečnoj stipendiji studij je završilo i oko tisuću studenata.
Zbog teške gospodarske situacije broj djece koja primaju pomoć umnogome se smanjio, tako da danas pomoć ove ustanove redovito prima 1.176 djece iz svih krajeva Hrvatske pa tako i iz Koprivničko-križevačke županije. U želji da i zaposlenici Podravkine kompanije pomognu u radu ove Zaklade, čije je geslo "i jednom kunom se može pomoći", Udruga branitelja, invalida i udovica Domovinskog rata Podravke (UBIUDR) poziva i sve naše radnike da najmanje jednom kunom, koja će im biti ustegnuta od plaće, svakog mjeseca (do opoziva) pomognu da što više djece primi neophodnu pomoć. Stoga, radnici Podravke, odazovite se ovoj humanitarnoj akciji. Tim više što je geslo i naše kompanije "od srca srcu".



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